Lets face it: For multi family managers, brokers and agents and those in service industry the lead funnel is a complete mess. The top of the funnel is over flowing with leads that are responding to new and creative ads. Content marketing , online and sign ads attract many leads that result in an endless struggle to find the most promising sales leads.
Our study shows that 68% simply handle what they can and leave the rest of the leads to overflow. Others find themselves scrambling to put together a solution to gather basic contact information in Outlook, Excel, and other online contact management solutions. More sophisticated approach include MAPS (Marketing Automation Platforms) but those do not cover the important channels such as incoming phone calls. In addition 72% of sales people do not believe that automatic replies are effective since the prospect is has not been qualified.
Disrupting the current model
Create a model which can provide a credible source of leads placed in between marketing and agents involved in closing a sale. The good news is that you don’t need to hire on site staff to create this model. The solution lays in an integrated cloud based system that can provide an automated lead based profiling at the point of contact.