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Standard automatic responses to lead inquires are dead. Those days are simply gone. In this new world potential leads are seeking a personalized experience from the initial point of contact. Even if you are “unable” to respond.

But to give every lead that personalized experience you need to context. You need to understand what the lead wants on an individual level. Where is that lead on his journey? What is he looking for? And what he needs next?

Once you establish the context you can connect. And that connection provides a meaningful interaction that fuels higher conversion rates. When you deliver content within the context of the latest interaction you had with your lead you have a powerful combination.

Your CRM should allow for a tailored experience for each lead at every stage of the journey. By insuring that those experiences are personalized you can increase attraction, retention, and ultimately wallet share.